Resumo da carta anual de Andy Jassy, CEO da Amazon, aos acionistas.

# Andy Jassy’s Annual Letter to Shareholders: A Glimpse into Amazon’s Future Strategy

A new era has dawned with Amazon CEO Andy Jassy taking the reins and releasing his annual letter to shareholders. While not reaching the level of iconic status as his predecessor’s essays, Jassy’s letters provide a unique glimpse into the company’s strategy and what lies ahead.

## Customer Obsession and Innovation: Core Tenets of Amazon’s Strategy

In his latest shareholder letter, Jassy emphasizes Amazon’s commitment to being customer-obsessed and innovative. He envisions a future where Amazon operates like a massive startup, continuously learning, adapting, and delivering rapidly to meet the changing demands of consumers.

## Momentum and Growth Areas at Amazon

Jassy highlights key areas of momentum and growth within Amazon’s business. From the potential of Prime Video as a profitable standalone business to the revenue opportunities presented by Project Kuiper, Amazon is charting a path towards continued expansion and success.

## The Power of Primitives: Building Blocks for Innovation

At the heart of Jassy’s strategy lies the concept of “primitives” – basic building blocks that enable rapid innovation and customization. By offering these foundational components to both internal teams and external partners, Amazon is able to create a playground for creativity and exploration.

## The Future of Amazon’s Grocery Business

Jassy hints at a potential game-changer in Amazon’s grocery business, envisioning a seamless integration of perishable items into the company’s existing same-day delivery infrastructure. This innovation could revolutionize the way customers think about grocery shopping and further solidify Amazon’s position in the retail space.

## Embracing Generative AI: The Next Frontier for Amazon

Jassy identifies generative AI as a significant opportunity for Amazon, with a focus on empowering customers to create and use AI models effectively. By leveraging AI technology, Amazon aims to unlock new possibilities and enhance the customer experience across its diverse portfolio of products and services.

## Regulatory Challenges and Market Opportunities

Despite the regulatory challenges facing Amazon, Jassy remains optimistic about the company’s resilience and global market potential. While navigating the complexities of antitrust scrutiny, Amazon continues to push boundaries and explore new frontiers in both retail and enterprise technology.

In conclusion, Andy Jassy’s annual letter to shareholders offers a compelling vision of Amazon’s future trajectory. By prioritizing customer obsession, innovation, and strategic growth initiatives, Amazon is poised to maintain its position as a leader in the ever-evolving digital landscape.

To read Andy Jassy’s full letter to shareholders, click [here](https://www.aboutamazon.com/news/company-news/amazon-ceo-andy-jassy-2023-letter-to-shareholders).