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The Incognito Mode Myth Has Fully Unraveled

# Google Chrome’s Incognito Mode: Myths and Realities

Google has reached a settlement in a class action lawsuit filed in 2020, agreeing to delete billions of data records collected while users were browsing the web using the infamous Incognito mode. This move comes after years of scrutiny around Google’s data collection practices, shedding light on the extent to which the tech giant harvests data from its users, even in private browsing mode.

## The Settlement Details

As part of the settlement, Google will update the Incognito mode splash page to explicitly inform users that data is collected from third-party websites regardless of the browsing mode used. The company must also disclose details about its private browsing data collection in its privacy policy. Additionally, Google will delete certain private browsing data older than nine months and from December 2023.

## Google’s Response

Google spokesperson Jose Castaneda reassured users that the company is committed to deleting old technical data that was not associated with individuals and never used for personalization. Google will now pay zero dollars as part of the settlement, following earlier discussions of a potential $5 billion penalty.

## Future Changes

Moving forward, Google will continue to block third-party cookies within Incognito mode for the next five years. The company will also redact IP addresses partially to prevent re-identification of anonymized user data and remove certain header information that could potentially identify users using Incognito mode.

## Criticisms and Concerns

Critics argue that Incognito mode, a feature present in the Chrome browser since 2008, may offer limited protection against commercial surveillance. Some believe it gives users a false sense of security, ultimately allowing companies like Google to passively monitor millions of users who believe they are browsing in complete anonymity.

In conclusion, while Google’s recent settlement may bring some changes to how data is collected in Incognito mode, the debate around online privacy and user data protection is far from over. Stay informed and vigilant about your online activities to ensure your personal information remains secure.

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