Amperity demite 13% do quadro em nova redução da startup de dados de clientes.

# **Amperity, a startup in Seattle, announces layoffs**

*Seattle-based startup Amperity has confirmed that it will be laying off 13% of its workforce. According to a statement by interim CEO Chris Jones, the company is streamlining its operations and focusing more on its go-to-market strategy. This is not the first time Amperity has laid off employees, as it had already made cuts earlier this year and in the previous year. The decision to downsize is due to the challenges faced by the enterprise software industry as a whole, which has been greatly affected by the current economic climate.*

## Impact of the Layoffs on the Tech Industry

The tech industry has experienced significant layoffs in recent years, leaving many employees uncertain about their job security. In 2022 and 2023, the tech sector saw a decline in venture capital funding, causing businesses to become more cautious with their spending. As a result, over 260,000 tech employees were laid off last year, and this year has seen more than 136,000 job cuts so far, as reported by Layoffs.fyi.

## Amperity’s Background and Services

Founded in 2016, Amperity provides software that helps companies enhance their targeted marketing campaigns by integrating data from various sources. The software allows businesses to gather information about individual customer behaviors from sources such as emails, purchase history, mobile app usage, website traffic, and physical store visits. By consolidating this fragmented data, businesses can gain a better understanding of their customers and improve their marketing efforts.

In July 2021, Amperity reached a significant milestone by becoming a “unicorn” company, achieving a valuation of $1 billion after raising $100 million. Despite this achievement, the company has faced leadership changes, with Chris Jones taking over as interim CEO earlier this year. Jones assumed the position after the sudden departure of co-founder Kabir Shahani, who cited personal reasons for his exit.

## Conclusion

Amperity’s decision to lay off employees is a reflection of the challenges facing the entire enterprise software industry. The company is focusing on optimizing its operations and investing in its go-to-market strategy. The tech industry as a whole has been affected by economic pressures, resulting in significant job cuts. However, Amperity remains committed to its vision and continues to provide valuable software solutions to its clients.